LV= retirement and pension business sales continue to increase

03/04/2012

By Adam Cadle

LV= has experienced a 14 per cent growth in retirement business, as sales figures grew from ?100.3m in 2010 to ?114.3 at the end of 2011.

The company?s protection business saw a growth of 18 per cent with APE of ?28m for 2011, in comparison to sales of ?23.7m in 2010.

Annuities and pensions saw increases in sales of 20 per cent and 12 per cent, respectively, for last year.

LV= life and pensions managing director Richard Rowney said: ?2011 was another very successful year for LV=?s life and pensions business, despite a challenging economic backdrop and the preparations we?ve needed to make for significant regulatory changes.

?We have continued to deliver on what advisors and customers tell us they want, which has enables us to increase sales and gain market share across our retirement and protection business.?

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